The Human Factor" reimagines PR through a lens of raw humanity. Blurred, dynamic photography captures the fluidity of human connection, symbolising movement, adaptability, and the imperfect beauty of relationships. Overlay text cuts through the chaos, mirroring how stories resonate in a noisy world. The palette balances PRISA Royal Blue (trust, stability) and Yellow (energy, optimism), reflecting PR's dual role: strategic rigor and creative passion. Together, these elements celebrate the people behind every campaign—reminding us that authenticity, empathy, and human-driven narratives are the ultimate prism for impactful communication.
